How much should a website cost?

During the Internet boom of the late-90's, it wasn't unreasonable for some companies to pay millions of dollars, while the next would get the CEO's nephew to do it in his spare time. Times have changed; however, and our pricing model is certainly more closely linked to the actual development that goes into the website. Rather than talking dollars, you should be asking yourself some important questions.

• What are the elements of a website, and how much should I spend on each?
• What does it cost to go without a website?
• How much will a bad website cost me?
• Can I do this myself?